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It is practical to view a MOOC as an “event” that happens within a specified time frame and requires significant media components as part of the delivery model. Advance planning is essential for a successful MOOC development and delivery process.
Key steps include:
- Researching the market to gauge audience interest
- Determining marketing channels
- Testing the MOOC platform
- Developing content, media, activities and assessments, based on a learning design
- Producing the content, then annotating and tagging it for discoverability
- Training faculty for video delivery
- Training the support team for online mentoring and learner support
- Publicising the MOOC